APPLY FOR SPRING 2026
Applications open April 14
10-12 Founders per Cohort
Cohort runs May 11-July 17
GTM Builder:
SCALE Edition
Spring 2026 cohort: Applications open April 14 · Close May 1 · Kickoff May 11. Apply now!
Spring 2026 cohort: Applications open April 14 · Close May 1 · Kickoff May 11. Apply now!
You closed the first 20 deals.
Now build the system for the next 200.
Revenue systems that run without you.
A program for founders who've proven they can close and are ready to build the system that runs without them.
Take the GTM Readiness Scorecard
See what you’ll build
THE PATTERN
"The system that got you to $1M isn't broken. It was never designed to scale."
After working with 50+ funded founders across B2B SaaS and tech-enabled services, the same pattern surfaces at the same moment: revenue exists, but it lives entirely in the founder's head. They close deals — sometimes brilliantly. But when they step back, the pipeline stalls. When they try to hire, there's nothing to hand off. When they sit across from investors, they get asked questions they can't answer yet.
GTM Builder is built from that pattern intelligence — not a generic framework, not borrowed credibility. Fifty founder cycles of what breaks, what holds, and what actually transfers to the next person in the seat. The pattern library is the proof. The program is how you access it.
GTM Builder doesn't teach you how to sell. You already know how to sell. It builds the architecture that makes what you know repeatable — so someone else can run it, and you can prove it to the people who matter most.
— Amber Washington, Founder · For The Collective Consulting
THE $1M WALL
Why traction stalls between $500K and $1.5M ARR
Most founders pass their first $500K hit the same ceiling — not because they can't sell, but because they are the sales system. Every deal requires their presence. Every pitch lives in their memory. Every objection gets handled in real time, from intuition.
This worked to get here. The version of you that closes every deal yourself won't get you to what's next.
Investors at your next round don't ask "Can you sell?" They ask: What's your sales cycle? What's your win rate? Who else can run this motion? If the answer to that last question is "no one," the round gets harder.
Founders know they need to hire. But they don't know what to hand off. No documented ICP. No proven sequences. No case studies. No objection framework. So they hire a salesperson, give them a laptop, and hope for the best. It fails. The founder goes back to closing deals themselves.
"GTM Builder solves the handoff problem before you hire, so your first sales hire succeeds instead of failing."
IS THIS FOR YOU?
The right fit matters more than the right pitch.
✅ YOU'RE A FIT IF:
You're at $500K–$1.5M ARR and revenue feels inconsistent
You close most deals yourself — and can't take a week off without pipeline stalling
You have happy customers but no documented case studies or ROI narratives
You know who you've sold to, but haven't codified why those buyers bought
You're approaching a fundraise, facing board pressure, or hitting a capacity ceiling
You want a system — not more strategy sessions or custom consulting
❌ THIS IS NOT FOR YOU IF:
You haven't closed your first 10 customers yet — you're still figuring out who actually buys
You already have a sales hire who's closing independently with a working playbook
You have enterprise-only sales cycles of 6+ months
You want someone to sell for you — not build you a system
You have fewer than 5 hours per week to participate
You believe your business is too unique for frameworks
"They've proven they can close.
They haven't proven anyone else can."
That's the one-sentence fit test. If it describes where you are, read on.
THE PROGRAM
You're not here to learn.
You're here to ship.
Over 10 weeks, you build three interconnected systems. Each one is a real deliverable, not a workbook, not a framework deck, not advice. Something you hand off when the program ends.
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You can't sell repeatably without documented proof. This phase turns your best customer wins into credible, investor-ready evidence that your solution works.
1 professional case study with quantified ROI narrative
Proof slide for investor decks and sales presentations
Testimonial library: 3 to 5 usable quotes extracted from customer interviews
Social proof assets ready for outreach and LinkedIn
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Pipeline that doesn't depend on inbound luck or founder heroics. This phase builds the targeting logic and outreach motion your team can execute.
ICP documentation — firmographics, buying triggers, disqualifiers
Target account list of 50–100 qualified prospects
5-email outreach sequence with LinkedIn touchpoint cadence
Outreach tracking system with open rate and reply rate benchmarks
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Outreach is worthless if you can't close or if closing requires you personally every time. This phase codifies how deals get done and makes it replicable.
Sales conversation framework: Discovery to Demo to Close
Objection handling playbook for your top 5 objections
Pitch deck (10–12 slides) OR sales one-pager
Deal velocity tracker configured in Airtable
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Revenue Dashboard (Airtable)
3 milestone review calls
Pattern Library access
Weekly office hours
Async coaching support
Revenue Readiness Scorecard re-run
30-day post-program check-in
5–7 SCALE-specific playbooks
HOW IT WORKS
A build cycle and the beginning of a network.
GTM Builder runs on a biweekly call cadence with weekly office hours. Seven sessions across 10 weeks, each anchored to the phase you're in. No lecture content — every call is built around live audits, pattern review, and decision-making. And the cohort itself is designed to outlast the program.
THE NUMBERS
7
Live Sessions
Biweekly strategic calls across the:
Proof
Outreach
Conversion arc
FTCC FOUNDER NETWORK
10
Office Hours
Weekly 60-minute drop-in for real implementation blockers, no prep required
3
Milestone Reviews
Structured checkpoints at Day 21, 45, and 60 with hard deliverable gates
10-12
Founders per Cohort
Intentionally small. Everyone is building at the same level — no passengers
This cohort is where the FTCC Founder Network begins.
The 90 days are the engagement. The network is permanent. Every sprint includes at least one founder-to-founder session — peer review, peer accountability, peer proof. Not because it's a nice-to-have. Because a room of 10–12 founders solving the same problem at the same stage is an asset, no tool, tactic, or template can replicate.
The engagement ends. The network does not.
MILESTONE TIMELINE
Day 21 Case study completed. Revenue Dashboard deployed. First milestone review.
Day 28 ICP documented and approved. Outreach sequences drafted.
Day 45 Outreach live. Pipeline in motion. Guarantee checkpoint — or full refund.
Day 55 Conversion assets delivered. Sales framework finalized.
Final Week Full system handoff. Scorecard re-run. Revenue Readiness assessment. Network access — permanent.
PROOF
What founders walk away with.
These aren't promised outcomes. They're documented results from founders who built the system and handed it off.
3x
PIPELINE GROWTH IN 60 DAYS
"For the first time, I could actually explain to an investor what our sales motion looked like. It wasn't just 'Amber closes deals.' It was a system."
Founder at $900K ARR · B2B SaaS
Day 91
NEW HIRE RUNNING THE SYSTEM SOLO
"I hired a sales rep and she was actually able to use what we built. That had never happened before. Every previous hire failed because there was nothing to hand them."
Founder at $1.1M
ARR · Tech-Enabled Services
INVESTMENT
What it costs. What it's worth.
These aren't promised outcomes. They're documented results from founders who built the system and handed it off.
$10k
FOUNDER-LED COHORT
Per founder
10–12 per cohort
Payment Options available
Full 90-day program access
All three system builds (Proof, Outreach, Conversion)
7 live strategic sessions
10 office hours sessions
Revenue Dashboard configuration
Pattern Library access
30-day post-program check-in
$6k
ACCELERATOR COHORT
Per founder
$60K for 10–12 founders
Delivered inside your accelerator program
Same curriculum, cohort-specific delivery
Direct partnership with the accelerator operator
Customized to cohort and context
Pattern Library shared across portfolio
Inquire about accelerator partnerships
THE 45-DAY GUARANTEE
Within 45 days, you'll have your case study completed, Revenue Dashboard deployed, and ICP documented — or you get a full refund. No questions. No process. If we haven't delivered the system foundations by Day 45, you don't owe us the rest. We stand behind the work.
ON ROI
One new enterprise client from a working outreach system typically covers this investment two to three times over. The system keeps running after that — without you in every conversation.
SPRING 2026 ENROLLMENT
Hard windows. No exceptions.
RULE 01
Applications close May 1. That's the Friday after Black is Tech 2026. No rolling admissions, no late exceptions. If you miss this window, the next cohort opens in August for a Fall start. This program's structure and pricing will change in 2027.
RULE 02
Seats are capped at 10–12 founders. This isn't artificial scarcity. It's a deliberate design. A cohort that size means real peer depth, real attention, and real delivery quality. When it's full, it's full.
RULE 03
All founders start with the GTM Readiness Scorecard. Not as a formality. Because delivery quality depends on enrolling founders who are actually ready. The Scorecard tells you — and us — whether this is the right fit right now.
SPRING 2026 TIMELINE
April 14 Applications open
Apr 20–24 Black is Tech Conference
May 1 Applications close (hard close)
May 5-9 Founder onboarding
May 11 Cohort kickoff
Jul 17 Cohort wraps · Network begins
If you've read this far…you already know.
Applications for the Spring 2026 cohort are open now.
Seats are capped at 10–12.
The window closes May 1 — the Friday after Black is Tech. If this is the right fit, don't wait on it.
Take the GTM Readiness Scorecard
See what you’ll build
